Eben has been dishing some of the best MARKETING GOLD lately in our GURU BluePrint Training Program. I taught a session on how to use a survey to research your niche and find out what your prospect wants, and Eben gave the clearest guidelines I’ve seen to help identify if a niche is “hot” and if you should invest the time and money in marketing to it.

    Use, abuse, commit to memory these coming tips on finding your niche. Ignore them at your own peril…

    Step One: First, the most successful experts that turn their expertise into products to sell online work in one of the “Three Mega-Niches:”

  1. Money and business
  2. Health and fitness
  3. Dating and relationship

    Concentrate your efforts there, and your more likely to find a hungry market looking to solve a problem and ready to buy.

    Step Two: Next, look for a niche where you can answer “ABSOLUTELY YES” to the following “Four Niche Test Questions:”

  1. Is my prospect experiencing Pain + Urgency, or Irrational Passion?
  2. Is my prospect pro-actively looking for solutions?
  3. Does my prospect have few or no perceived options?
  4. Are at least 1 in 1,000 people LOOKING for a solution for this RIGHT NOW?

    Step Three: Finally, after you’ve passed Step 1 and 2, imagine your “avatar” or typical customer in the niche. Step inside his or her reality. Make a long list of your prospects “Fears & Frustrations” and their “Wants & Aspirations.” Go, go, and go till the juice is absolutely gone. You’ll find the insights that come near the end of your brainstorm are very useful.

    Identifying your Prospect/Avatar’s mindset is the basis for marketing and for testing our your niche idea.

    Step Four: Verify whether your hunch is “Hot” in Steps 1-3 by using surveys and one-to-one consulting calls with clients (free or paid). You are listening for what the customer WANTS (not what YOU want to teach them). Get out of your own “I’m the expert” ego and get in to really listening to what people are asking for.

    Repeat until you find a strong niche.

    Follow these steps and you will be 500% further along than other experts who are trying to build long-lasting businesses from their areas of expertise.

    Good luck and leave me a comment to see how these Tips worked for you!

Advertisement

Identifying a Niche

, , , ,

July 15, 2010

1 Comment