Short answer: In my experience people need to devote at least 3 full-time days per week and get used to writing a lot of copy (5-10 pages per day), or shooting video (3-5 per day), and networking and establishing real relationships with other industry experts for at least 6 months to a year to get real traction in their online businesses. Much of success has to do with how well you identify your market, their fears, frustrations, hopes and aspirations.

    The people I’ve seen become successful have not done any less than the above, and most of have put in very consistent effort full-time, even on the days when they don’t feel like it.

    Also, how well you can implement quickly, test, apply what you learned from the results, and repeat makes all the difference. Get used to failing FAST, learning from it and quickly getting to the bullseye.

    Fortunately, starting an online business does not take the money of a brick and mortar business. The start-up costs are practically the least you can have for any type of business.

    Three close friends (not marketers or writers to begin with) in my inner circle that started their online businesses 2-3 years ago are making 500K-1M per year. So I see it really works – and I saw how they really worked.

    Those are just my close friends, there are many more examples of success among peers and clients, but I won’t make claims about them here.

    Let’s face it; the choices for where to get started in this industry are overwhelming! So many people claim to be able to show others how to easily make money online. Who are they and how can you tell if they are legit?

    Did you ever hear a wise relative say, “Money doesn’t grow on trees…and if it sounds too good to be true, it probably is”?

    It is tempting to want to want to believe an un-credible marketer who taps into our deepest desires, “How I Made $800K In My First 12 Months Marketing Online Without a Product of My Own! And How You Can Copy My Success Through a Proven Yet Simple Step-by- Step System of Video Tutorials So Simple even a 5-Year-Old Could Do It!”

    The coaching I do is not for the person looking for easy money with no work; this type of business doesn’t really exist in the long-term. If it did, no one would bother with Harvard Business School, they’d buy 3-step “copy and paste” video trainings…

    So let’s be clear, I won’t show you the exact 20 places to click, 10 things to write and how to withdraw the resulting piles of cash from your bank account. But -working with me- you will have access to the best information about how to get going on all aspects of your business, from setting up a landing page, to getting traffic, to writing a sales letter, to lining up email auto-responders. Basically, you’ll get all of the Nuts and Bolts of an information products business.

    Your dream of having a lucrative business while teaching what you love is completely possible. I’ve personally seen it happen many times for people who take what they know, turn it into an information product and set up a system to sell it online that runs on AUTO-pilot.

    In fact, if you can use a computer, and you can use a browser, you can learn what it takes to publish information products online and start making money.

    Eben Pagan, who I work with, started his own business this way about 8 years ago. He started with a desktop computer that he paid $800 bucks for and a copy of Microsoft Front Page for $179. He invested about $2,000 in pay-per-click search advertising before he got it all going and started to figure out how the machine ran and how to make money.

    Now, was he lucky?

    Maybe…

    But it wasn’t like he started the thing and the next day he was making millions of dollars. He had to really work hard and try and put ingenuity into testing ads and doing different marketing. But it didn’t cost him a lot of money. What he really had to invest was what they call “sweat equity.” He had to spend time learning the system.

    Once he learned a method for getting leads, selling to them and converting them into customers, and following up and selling them more products, the thing started turning into a machine. It started to run on its own momentum: a perpetual motion marketing machine.

    Not every business is like that. Eben tried businesses that didn’t work and he started others instead.

    It won’t really require a lot of your money to get started.

    What it will require is your ingenuity and effort, and that you are determined to figure out what works for you.

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June 23, 2010

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