1. You are feeling overwhelmed, under-planned, and unsure of what steps to take when.  You’ve heard advice from a ton of people about how to build your business and you’re not sure where to start. “You don’t know what you don’t know.” This is the key time for a coach.
  2. You are not a “newbie.” Don’t be ashamed, you have to start somewhere, but when you are new to online marketing you can get a ton of value by watching and learning from online programs and others (like Eben Pagan). Coaching will be more beneficial when you have some learning and experimenting already under your belt. Then your coach can focus with you on implementation and understanding of key ideas, instead of teaching you what you can pay less to learn from a video training.
  3. You have at least 3 full days each week to give complete focus to building your online business
  4. You have had success in business; either you have worked in a business, corporation, for an entrepreneur, or – even better – you ARE an entrepreneur. You get at a tangible level what it takes to make successful businesses and work hard.
  5. You’ve already had some success with an information products marketing business – but you know it should be doing much better.  You’re just not sure why and you need expert feedback about how to take things to the next level.
  6. You have resources: 1) a tech person, assistant, or outsourced worker you can turn to for putting up websites and dealing with the “tech stuff”
  7. You have at least a $1500 budget per month for: pay-per-click testing and lead generation, coaching, technical implementation (programming, website hosting, shopping cart subscription etc).
  8. You have enough free cash flow to afford coaching for at least 3 months. You will need a series of sessions to implement, review and optimize your business activities to see the improvements in earnings and reduction of wasted time.
  9. You know you could ‘figure it all out” on your own by watching video trainings, but you’d like to do it even faster – and save time from mistakes – by having someone give you customer feedback and accountability. Simply, you’d like success faster and with less stress.
  10. You are ready to be a true marketer and have an open, learning mind. In internet marketing EVERYTHING IS A TEST. The more you get wrapped up and tied to one idea of exactly “what the world needs to learn and what I’m going to teach” the more blind you can become. When you are convinced something has to work that is when you are in danger. Be open to testing and “hearing” what people need from you – not what you need to teach them.
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Coaching

June 23, 2010

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